What are the store activities? Hot Topics and Inspiration Guide for the Over 10 Days of the Internet
Recently, popular topics on social media and e-commerce platforms have provided rich inspiration for store event planning. Based on the popularity data of the entire network in the past 10 days (as of November 2023), we have compiled the following hot trends and structured activity suggestions to help you quickly attract customers!
1. Top 5 popular topics on the entire network (next 10 days)
| Ranking | Topic keywords | Popularity index | Applicable industries |
|---|---|---|---|
| 1 | “Winter Health Preservation” | 92,000 | Food, home, clothing |
| 2 | “Double 11 Return Promotion” | 87,000 | All categories |
| 3 | "Pet Economy" | 75,000 | Pet supplies and service industries |
| 4 | "National Trend Co-branding" | 69,000 | Clothing, beauty, cultural creation |
| 5 | “Immersive Experience” | 61,000 | Offline stores, catering |
2. Hot event planning plan
1. Warm winter theme promotion
In combination with the "Winter Health" hot spots, launch limited-time discounts or gifts:
2. Double 11 return benefits
| Activities | Example | Estimation of effect |
|---|---|---|
| Limited time kill | 50% off for specific products every day 10:00-12:00 | Passenger flow +30% |
| Full reduction upgrade | 50 off for purchases over 300 (original 50 off for purchases over 500) | Order customer price +15% |
| Social fission | Share the activity page and get 10 yuan coupons | Exposure +200% |
3. Pet economic linkage
Design exclusive activities for pet-keeping people:
3. Comparison of the effects of data-based activities
| Activity Type | Average participation rate | Conversion rate | Cost budget |
|---|---|---|---|
| Discount promotion | 45% | 18% | Low |
| Interactive experience | 32% | 25% | middle |
| Joint activities | 60% | 40% | high |
4. Execution Tips
1.Quick Test:First select 1-2 hot spots to test the water in a small range, and adjust it based on the data within 3 days.
2.Content dissemination:Create short videos to showcase the highlights of the event, with popular tags such as #Winter Discounts#.
3.Member activation:Send exclusive discount codes to hibernating members, and the recall rate can be increased by 50%.
Grasp the hot topic cycle and combine the store’s characteristics to design activities, which can not only improve exposure but also accurately transform!
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