What kind of bags do European and American students carry? Analysis of the latest trends in 2024
In recent years, the backpack choices of European and American students not only reflect practical needs, but also become the vane of fashion trends. This article will combine the hot topics and hot content on the Internet in the past 10 days, analyze the backpack brands, styles and functional features most favored by European and American students, and display the latest trends through structured data.
1. Top 5 popular backpack brands
| Ranking | Brand | Popular styles | Price range (USD) | core selling point |
|---|---|---|---|---|
| 1 | Fjällräven | Kånken | 80-150 | Environmentally friendly materials, Nordic minimalist style |
| 2 | Herschel | Little America | 60-120 | Retro design, large capacity |
| 3 | JanSport | Right Pack | 40-80 | Lightweight, durable, student classic |
| 4 | North Face | Borealis | 90-130 | Multifunctional partition, suitable for outdoor use |
| 5 | Patagonia | Refugio | 100-160 | Sustainable materials, sporty style |
2. Functional requirements analysis
When European and American students choose a backpack, they usually focus on the following three core needs:
| Requirement type | Proportion | Represents product characteristics |
|---|---|---|
| Lightweight and durable | 45% | Nylon material, weight <1kg |
| Storage partition | 30% | Laptop compartment, side water bottle pocket |
| Environmental properties | 25% | Recycled polyester, recyclable design |
3. Styles hotly discussed on social media
According to the hashtag popularity data on TikTok and Instagram, the following styles have seen a surge in discussion recently:
| Style name | Brand | Number of social media tags (10,000) | Reason for popularity |
|---|---|---|---|
| Kånken Mini | Fjällräven | 18.2 | Celebrity street style same style |
| Puffer Backpack | Coach | 12.7 | Winter fluffy look |
| Transparent Tote | J.W.Anderson | 9.4 | Y2K style revival |
4. Forecasting purchasing trends
1.color preference: In the spring of 2024, searches for soft macaron colors (such as mint green, lavender purple) increased by 37% year-on-year;
2.Cross-border joint branding: The second-hand market price of Supreme x JanSport limited edition has doubled;
3.Smart accessories: Sales of backpacks with built-in USB charging ports on Amazon increased by 62% monthly.
5. Expert advice
Fashion blogger @EmmaStyleTips pointed out: “European and American students are more inclined toMix and match styles——Pair niche models from high-end brands with affordable basic models, such as using a Patagonia backpack with a Zara sweatshirt. At the same time,Second-hand platformFor example, the transaction volume of Depop’s retro backpacks has increased by 89% year-on-year, indicating that sustainable consumption has become mainstream. "
It can be seen from the above data that European and American students not only focus on practical functions when choosing backpacks, but also closely follow fashion trends. In the future, environmentally friendly materials and personalized designs will continue to dominate the market.
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