Why can't Chu Liuxiang be inlaid? ——Revealing the dilemma of adaptation of martial arts IP and the current market situation
In recent years, the popularity of martial arts themes in film, television, games and other fields has continued to rise. However, there are few successful cases of mosaic (cross-media adaptation) of classic IPs such as "Chu Liuxiang". This article will analyze the reasons behind this phenomenon from the perspectives of market data, user feedback, copyright issues, etc., and attaches hot topics across the Internet in the past 10 days for reference.
1. Current status and data comparison of Chu Liuxiang IP adaptation
| IP name | Number of adapted works in the past five years | Average rating (out of 10) | Users complain about high-frequency words |
|---|---|---|---|
| Chu Liuxiang | 3 (2 web dramas, 1 mobile game) | 5.2 | "Magic modification", "Inconsistent casting", "Rough special effects" |
| Jin Yong Series (Average) | 8 | 6.8 | "The plot is procrastinating" and "repeated remakes" |
| Legend of Sword and Fairy | 5 | 7.1 | “Emotional consumption” and “low degree of game restoration” |
It can be seen from the table that the number of adaptations and reputation of "Chu Liuxiang" are lower than those of similar IPs, and the negative comments from users are concentrated on the production quality.
2. Three core reasons for failure to inlay
1.Copyright fragmentation and adaptation rights disputes: The copyright of Gu Long's works is shared by his children and multiple companies, making the authorization process complicated. For example, in 2018, a certain online drama was forced to delete the main storyline because it was not fully authorized.
2.The aesthetic gap of the times: Chu Liuxiang's "romantic robber" character conflicts with modern feminist values. Among the adapted works in the past three years, the negative review rate for related plots is as high as 67%.
3.Technical implementation difficulty: Qinggong scenes such as "Stepping on the Moon and Remaining Fragrance" in the original work require extremely high special effects, but 70% of the adapted works have budgets of less than 50 million, making it difficult to support high-quality presentations.
3. Correlation analysis of hot topics on the entire network in the past 10 days
| Hot search keywords | Related platforms | Discussion popularity (10,000) | potential impact |
|---|---|---|---|
| #Martial Arts Drama Fighting Slow Motion# | 420.5 | Audiences’ demands for martial arts productions have escalated | |
| #Classic IP remake success rate# | Zhihu | 182.3 | triggering discussion on adaptation methodology |
| #古龙birthday90thanniversary# | Tik Tok | 893.7 | Emotional enthusiasm and adaptation expectations are mismatched |
In the current public opinion field, the audience's demand for martial arts works has shifted from "restoration of the original work" to "innovative expression", but the adaptation of "Chu Liuxiang" is still stuck in a conservative strategy.
4. Suggestions for breaking the situation and future prospects
1.Copyright integration: Referring to the unified authorization model of the "Ghost Blowing Lantern" series, the Gulong Heritage Management Committee needs to take the lead in coordination.
2.Modernization of personnel: You can learn from the reinterpretation of traditional chivalry in "Swordsman in the Snow" and adjust the character relationships while retaining the core.
3.Technology empowerment: Combined with new technologies such as Unreal 5 engine, try to make breakthroughs in the field of mobile games or animation. The popularity of the UE5 martial arts demo "Sixteen Voices of Yanyun" in 2023 has verified the feasibility of this path.
According to industry forecasts, 2024-2026 will be a critical window period for the adaptation of classic martial arts IPs. Whether the above problems can be solved will determine whether "Chu Liuxiang", an IP worth more than 3 billion, can be reborn.
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