What facial cleanser do men use? Popular topics and scientific guides on the Internet in the past 10 days
Recently, "men's whitening and skin care" has become a hot topic on social platforms, especially the discussion about "face wash product selection" has soared. This article combines hot data from the entire Internet in the past 10 days to provide male readers with scientific whitening solutions.
1. Top 5 hot skin care topics in the past 10 days
| Ranking | Topic keywords | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | Men's whitening facial cleanser | 28.6 | Xiaohongshu/Douyin |
| 2 | Oil control and whitening for oily skin | 19.3 | Weibo/Bilibili |
| 3 | Amino acid cleansing recommendations | 15.8 | Zhihu/What is worth buying? |
| 4 | Blackhead cleaning misunderstandings | 12.4 | Douyin/Kuaishou |
| 5 | Sunscreen review | 9.7 | Xiaohongshu/Weibo |
2. Recommended whitening face wash products for men
According to e-commerce platform sales data and professional evaluations, the following three categories of products receive the most attention:
| Type | core ingredients | Suitable for skin type | Representative products |
|---|---|---|---|
| Amino Acid Cleansing | Sodium cocoylglycinate | All skin types | Fulifangsi/Kerun |
| Niacinamide cleanser | Niacinamide + Vitamin B3 | Dull skin | OLAY small white bottle series |
| Enzyme Cleansing Powder | papain | oily skin | Kanebo SUISAI |
3. Expert advice: 3 principles for men’s whitening
1.Moderate cleaning: Excessive cleansing will destroy the skin barrier. It is recommended to use once a day in the morning and evening. The best water temperature is 32-34℃.
2.Ingredients safe: Avoid irritating products containing SLS/SLES surfactants, alcohol, and fragrances
3.Sun protection synergy: Whitening requires sun protection, as ultraviolet rays will accelerate melanin production.
4. Actual measurement data: Comparison of effects of popular products
| Product name | Whiteness improvement after 4 weeks of use | Moisturizing power | irritating |
|---|---|---|---|
| A. Langshi Multi-Function Cleansing | +18% | ★★★☆ | low |
| B. Biotherm Men Skin Lightening | +22% | ★★★★ | in |
| C. Shiseido UNO carbonic acid | +15% | ★★★ | high |
5. Answers to common misunderstandings
1.Misunderstanding:"Men only" must be better?
Facts:60% of professional skin care brands said that the main difference between men’s and women’s cleansing ingredients is fragrance type, and the functional ingredients are common.
2.Misunderstanding:The more foam, the stronger the cleaning power?
Facts:Tests by the Japan Cosmetics Association show that the fineness of foam is more important than the quantity, and dense foam is 30% more efficient in cleaning.
Conclusion:Men's whitening needs to adhere to the three-in-one strategy of "gentle cleansing + precise ingredients + continuous sun protection". When choosing products, you should focus on the pH value (5.5-6.5 is preferred) and clinical test data. It is recommended to test it locally before using it on the whole face.
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